Ivan By Mission Workshop
Ivan is a sub-division under Mission Workshop. Ivan which is short for Ivanhoe takes tribute to the natives of Silverlake, CA and aesthetic. Ivan was inspired and designed for the lifestyle of Silverlake, CA residents. Ivan was created through the influence of Mission Workshop crafted to cater to the specific needs of those from Silverlake, CA. This project serves as a lifestyle piece with hints of performance and aesthetic.
My Role: This was a project I had completed while an Art Center student
Manufactured in Los Angeles
Note this is a conceptual piece that was inspired by Mission Workshop. This product is not aprt of their products
Meet Lyle Barton
Lyle Barton is the brand ambassador for Mission Workshop I had the pleasure to interview Lyle and learn about Mission Workshop. Mission Workshop is one of the brands that currently handmakes all their products locally and is important to them and their customers. Their Silverlake store caters to a new market which is very small and niche.
Why Mission Workshop?
Mission Workshop was originally born in the heart of the mission district in San Francisco, CA. As apart of their growth they wanted to tap into the SoCal demographic specifically Los Angeles area.
The brand prides itself on its long-lasting products being able to stand the test of time. They strive off building high-quality, high performance and construct a product that has a timeless aesthetic.
Meet the Mission Man
Trend and Inspiration
As apart of my research I was able to identify key trends to position the brand in a future trend. This trend was observed in 2015 that laces would be a thing of the past and knits and leathers would serve a purpose with out needing to be laces. This aesthetic is timeless and holds true to the simplicity.
After several weeks of research, I proposed that Mission Workshop tapped into the lifestyle market. This term of athleisure was slowly on the rise and I felt it would feel best for this project. Athleisure is a form of combining lifestyle with athletic wear for the ultimate comfort and sophistication of Silverlake users
Tape drawing and Model-making
After finalizing a design based of the critique of Rafael and others from Mission Workshop, I began to mock-ups and tape drawings to visualize my design. By designing in 3D it allowed me to better understand the look of my design.
Outsole was constructed using solidworks and is 3D printed
Upper: Swiss Technical Knit, Ultra Suede
Outsole: 3D printed sole
Accents: Nylon Wedding pull strap , 3M reflective tape, Riri Zipper
While working on this project as a student I had a really fun and amazing time venturing out and learning about a specific demographic. The opportunity to network with multiple people and design for such a specific demographic was very rewarding.
Special Thanks to Lyle Barton, Kevin Beard (professor) Jesus Diaz (videographer) and Dominic Chambrone (Pattern assistance)
© Copyright Aristotle Escobar Montanez